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The official term for much of what we produce is "emotional marketing", a business term that simply means these pieces are intended to evoke an emotional response. What does that mean to us? We hope that this is exactly what it does! We hope that you chose a piece, (or we make you a custom product), that brings back a fond memory, pride etc. in short a moment of reflection every time you look at your selection. We strive to remember that much of what we do is specifically intended to elicit this response and we take that seriously. As we attempt to honor our heroes, we contribute a portion of our proceeds to Jared Allen's Wounded Warrior Foundation. To make a contribution to this worthwhile organization go to https://jah4ww.funraise.org/.